I recently saw an exhibition of the work of the textile designer Tricia Guild better known for the label Designers Guild. It is currently at the Fashion and Textile museum in Bermondsey in London and is owned by the flamboyant textile designer Zandra Rhodes.
Exterior view of the Fashion and textile Museum.
Painting of Zandra Rhodes by Samira Addo.
The main focus of the Tricia Guild exhibition was a retrospective of the work produced by Designers Guild since it started in 1971 in the Kings Road in London.
It highlighted early inspiration, mostly floral and natural themes and showed the process from painting the images using a range of media, through to how the ideas end as a repeated design.
Over the years designers Guild have moved from producing textiles to entire Interior decorating schemes, putting a whole look together.
They work by first of all putting mood boards together for inspiration, pretty much like how it works in Interior Design. And then work on the colour ways for each design.
When the collections are completed, they use their showrooms to put interior installations together to show how the fabrics can be used , together with furnishings and accessories.
Over the years and as an Interior Designer, I have always found myself drawn to Designers Guild fabrics because I admire the way they threw the rule book out the window. Where previously it was believed that certain colours “go” and others should never be seen together, they would deliberately use “clashing” colours and it worked! They have also adapted the palette over the years in line with trends which is probably why they have stood the test of time.